AdvertisingAge today reports the $1.2 B-as-in-billion sale of Primedia’s Enthusiast media devision to Florida-based investor group Source Interlink, which is in turn controlled by Yucaipa Cos., a supermarket-holding company owned by billionaire Ron Burkle.
The package includes over 70 magazines, more than 90 web sites, in excess of 400 branded products and 40-plus events.
For our purposes, it means venerable two-wheeled pubs from Motorcyclist to Street Chopper now have new owners.
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