Seeing the anti-campaign for Buell’s late Blast continuing to pop up has me wondering what the fuss is all about. The latest in snicker snicker tsk tsk from CP+B sure doesn’t break any new ground. From my perspective the best that can be said is that it’s – I suppose – a sort of reverse psychology swipe at pumping sales of two cylinders because the one cylinder was so not about performance. Well hooda hey, color me caught totally off guard.

More interesting is that the spunky little bike that looked like it could have shown up on the front door step from Sharper Image – when Sharper Image had an image – was getting traction as a chop-bob base for kits and remans here and abroad.

It was never going to be a big seller, but by the same token, why devote so much ink and effort to a discontinued line? It’s not like it was a disaster, as in Edsel. At the very least, however many Blasts Buell actually crushed would have made a great contribution to some worthy bike cause.

But more and more, CP+B’s focus is on, for lack of a better phrase, smart-ass promotion at the expense of digging deeper for the hard to get ore. And Buell’s not setting sales records as is.