LeMans Corp. Sales VP Greg Blackwell offers fresh insight on the dealer-internet situation in the Aug/Sept 2007 issue of Dealer World. In a candid, should-read interview he also touches on marketing, or lack of same, by the aftermarket segment in building brand and creating consumer demand.

“I think a lot of vendors have forgotten how to build demand for their product,” says the Parts Unlimited/Drag Specialties sales overseer.

He makes the points that to retail successfully dealers have to stock product in depth and offer it in a knowledgeable and exciting way, and that product demand and interest is created by the manufacturer, not the distributor. Along the way he also dispells the nagging doubts of some springing from the recent slowdown in two-wheeled sales.