Once again Coke’s stymied its detractors by clawing its way to the top of the best brand recognition mountaintop. Perceived by the market as the top cola beverage in a crowded field, Coke’s bragging rights are secured for the time being with edgy ads, pervasive online presence, and new product rollouts – we’ll see on the Zero thing – that keep the competition off balance.

We thought they’d made another classic blunder when they pulled back from the bears. Guess again.

How’s your brand doing these days? Recognized? Recognized in a lineup of three? First to come to mind when someone mentions your channel or category? Brand development, building and maintaining is an ongoing part of any marketing plan that considers success inevitable. Learn from the best…it’s the real thing.