Six months from now, all might be forgotten. But in the meantime, the fallout and lost production from the e. coli contamination of Natural Selection Foods’ share of the $300-million fresh spinach industry has been disasterous. Not only have stores cleared their shelves of the product, but restaurants have followed suit by banishing dishes containing spinach from their menus.

As a result, a first-ever industry image campaign is ready in the wings, waiting for an expected FDA advisory following their investigation before launching.

Unlike the oil and tobacco industries, posessing both deep pockets and addicted customers, the link between consumer and spinach is rather tenuous. Might spinach eaters switch to kiwis? Maybe. Perhaps dried cranberries.

Growers can’t afford to ignore the problem and hope it goes away. Thus the campaign. Yet the basis for the erosion in consumer confidence lies at the very core of the fresh produce industry.

Some years ago, burger chain Jack In The Box® was hit with an identical problem. They recovered because they were able to prove to the public’s satisfaction that the problem was solved, in part by hammering the hell out of their burger patties on the grill. See? Nothing wrong with these sandwiches, taste aside. No such remedy in this case.

As a culture we’ve grown used to the advantages of corporate concentration. This is a perfect example of the kind of disaster that can cripple a market. Time will tell if the cure is as illustrative.

Here’s something to consider when you’re trying to make sense out of your media projections. Consumer controlled content is a concept that’s now accepted and it means advertisers no longer control what is seen or when.

Today, I’m as likely to view original content downloaded as a podcast to my video iPod (left) in addition to cable, print, internet web site, direct mail, e-mail or point-of-purchase messages. So far, I don’t do messaging or use my phone browser — that time will depend on a keyboard that’s convenient and portable.

A rude awakening to subscription radio heavyweights Sirius (my provider) and XM, neither of which saw the ubiquitous iPod — easily adapted to play through car stereo — as a contender for their commercial free entertainment channels. Ouch! Why pay $13 bucks a month from here to forever when you’re likely to listen to a small fraction of the content? (My prediction is they’ll add more intimacy by way of on-air personalities, kind of like FM was in the beginning.)

The fractionalization of media has reached critical mass. Technology chases market which chases content. Immediate conclusions have it that connecting is less a case of market selection, more a case of content. Why? Because in the era of total connectivity, like thinkers who discover a message that resonates will distribute to their own — and that’s a good thing, assuming you’ve got the right message in place at the right time.

Turned off by Chrysler’s “Dr. Z Speaks” campaign to reverse their 17% slide in sales? You’re not alone. Despite a $225-mil effort to prod buyers to the showrooms, DaimlerChrysler head Dieter Zetsche won precious few converts. Lots of speculation; from my perspective, the darn things were just too goofy.

Speaking of branding, which company remains atop the global recognition survey? Time’s up – if you just ordered a Coke with those fries, you’re correct. In a perpetual slugfest with Pepsi for share, the brand remains an icon throughout the planet per the latest Interbrand and Business Week surveys.

While you’re watching replays as the NFL takes to the airwaves for another season tonight, consider this: Motorola, in case you were thinking of slapping on your very own intercom headset to wear around the house, just reupped for five more years of sponsorship.

Price to play? $250 million. That’s so millions of viewers can subconsciously savor the electronics manufacturer’s logo as determined coaches pace the sidelines.

The lesson? How much do you spend promoting your logo?

Motorcycle Product News re-launched their web site today to the sound of cheers and loud applause all around. No, it’s not Coke On A Hilltop, but it loads quickly, has a clean look and is easy to navigate. Columns are right up front and one click away, as are product focus highlights.

My favorite feature? No cheap, cheesy heavy metal generic loops in the background.

This month industry sage Robin Hartfiel takes a couple of big hitters to task — Polaris and Kawasaki — over what it means to be a dealer these days. Change is a’comin’.

Having already decided I was spending too much time in front of the computer, it was only natural I’d figure out a way to flog my uncomplaining G4 from yet another direction.

To say blogs are all the rage misses the point. The skeptic in me assumes this is all just training against the day when the ozone layer’s totally fried and to avoid the same fate we take to caves, where we blog, podcast, e-mail and in general record every waking moment of every person’s time on earth.

On the other hand — and there’s always another hand — as long as we’re busily e-mailing to and fro anyway, why not try and improve the efficiency ROI?

Here’s what I’ve learned. All blogs are web pages, but not all web pages are blogs. If a web page is a more formal, one-way communique, a blog (if I understand things correctly) assumes the informal, spontaneous, and somewhat limited in terms of function role.

The primary goal’s to take mainstream advertising, marketing and public relations bits and pieces and compare them to their powersports counterparts. That’s in general, and we’ll see where it goes. Beyond that rather broad undertaking we’ll post content that can, regardless of stretch, be connected to the powersports market.

We’ll avoid screaming matches, believing as we do in the solid entertainment value of, say, an exploding gator-eating python over run-of-the-mill politics and religion.

Let’s see how things work out.