Advanstar’s announcement this week that they’re shutting down publication of their stand alone American Big Twin comes on the heels of the cancellation of the still-born Big Twin West counter to Easyriders V-Twin Expo.
What began as a quarterly in ’92, then bi-monthly, then monthly before folding into a regularly featured subsection of Dealernews ends life as an ambitious tabloid that entered a crowded field amidst lots of fanfare and minimum market support.
New plan is to produce a bi-monthly dedicated section. The marketing guy in me says, at some point events become trends. And this event’s time has come and gone.
Hey there,
Wow, this is the first reference I’ve found to the demise of the late, great BTD stand alone. Thought our passing might go the way of an anonymous bodydump in a ragged ravine.
As the editor of the erstwhile tab your comments caught my eye. Wondering if you could elaborate on that last bit. I’m wondering where this whole is going, too.
cheers,
dennis j.
Hi Dennis,
Glad you’re here and thanks for your interest. As tempting as it might be to consult pro bono, I’m comfortable with the observation that both print and the v-twin aftermarket are, shall we say, in a state of deep marketing confusion just now.
Put differently, the challenge of righting either ship is compounded when they’re cojoined. Just be glad it isn’t DealerNews, now featuring American Big Twin and Real Estate Monthly.