We’re talking mostly about marketing concepts as they apply to powersports, focusing on the emotional aspects, practical considerations and urban legends that make the difference between a communications success and a Titanic flop.

Along the way it’ll be a random access kind of thing that might resemble the mess on the ceiling because you forgot to put the lid on the chock full blender of Meyers’ dark daiquiris before hitting the pulse switch.

So there we’ll be. Sugary lime juice and frozen rum dripping down around our ears, good intentions on full display, and undaunted as we chase down the silly and the serious that inhabits our corner of the universe.