Monthly Archives: December 2016

Trade Pub Dealernews Brand Revived

Dealernews Back On Stands?

Dealernews

In what can only be described as a Christmas miracle, perhaps the single most momentous event since Lazarus emerged intact, comes news of the acquisition of defunct trade pub label Dealernews by a midwest consortium, DN 2.0, headed up by Columbus, OH Harley-Davidson franchisee Bob Althoff.

“What we are doing is unprecedented in the powersports industry.”

“What we are doing is unprecedented in the powersports industry,” says the owner of three OEM dealerships. The plan for DN 2.0 is apparently to restore what was lost during the mid-2000’s heyday by recalling editorial staff and management from the brand inherited by UBM in 2015 when they purchased Advanstar and which was then abruptly shuttered.

Relaunch Has New Focus, Reach

The revived brand will ostensibly be guided by an advisory board made up from a number of well-known powersports single and multi-line dealer heads, industry consultants, and communications veterans. Will it make a difference? The field of national powersports trade publications has shrunk from five to two over the last decade as social media channels have proliferated and advertising options have multiplied. For many, that constitutes a trend.

The B2B pub’s successes, and ultimately failure(s), tracked the once dominant trade show giant DealerExpo, which went down for the last time in 2014, leaving the field open for the American International Motorcycle Exposition, itself now headed ironically to Columbus for one lap in 2017 before finally dropping anchor in Las Vegas.

Assets include the Dealernews trademark, brand, website, email and registration lists, and newsletters.

no sweat! wrangler cool tech jeans

Wrangler Performance Jeans For Comfort

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Rugged Construction, Technical Stay Dri Material

They sure look like jeans. They sure fit like jeans. They sure wear like jeans. But they really perform like a cool breeze across a simmering swamp.

When Wrangler threw their hat in the powersports market, they took on a longstanding de facto preference for an iconic brand leader in the denim and leather category. Going up against Levi might seem a tall challenge, but not so much when you introduce some serious technology into the game. And decades of idling a Harley at a red light in the middle of a sweltering Florida summer meant I had a basis for comparison and the motivation to try something different.

In hot weather you’ll notice the difference immediately, and not by increments.

Florida’s climate can readily test that claim, but the real challenge lay about 700 miles west, where I’d spend a few days clearing timber and brush under an 85-degree Louisiana sun. I prepped my Cool Vantage Wranglers with Sawyer’s Permethrin to ward off mosquitoes and ticks, and to hopefully confuse any yellow jackets I might stumble into, before heading into the woods to see if their claim of cool comfort would hold up.

Cool Vantage Transforms Into Athletic Sportswear

I’m familiar with the performance of athletic sportswear, as well as the misery of conventional jeans, especially after they’re soaked with sweat that dams up underneath the waistband before spilling over to slowly trickle down my legs.

Along with a relaxed fit stretch model, Wrangler’s Cool Vantage dry fit material delivers the same level of advanced sports technology usually associated with brands like Under Armour and Nike, while maintaining the style and appearance of traditional denim.

At least they’d be no worse than my drawer full of regular denim. At best? That was what I was anxious to find out.

Wrangler Jeans perform

Wrangler did their homework when they figured out how to combine the dri-fit characteristics of athletic sportswear with the ruggedness of traditional denim jeans.

After strapping on my chainsaw chaps (further increasing the insulation factor), I picked up my Stihl and lumbered off into the woods. There, after a few hours of tromping up and down the ravines while maneuvering over and around the felled logs, I realized that what would have had sweat pouring into my boots was instead, apparently, wicking to the surface and evaporating. Not only was I noticeably cooler, I was measurably more comfortable as well.

I had one more test, wherein I donned a 4-gallon backpack sprayer filled with herbicide. Being able to shed my chaps meant a lot more freedom of movement, offset by the weight of the contents on my back. Adding another 40 pounds or so to a weigh-in north of 235 when clothing and footwear are included gave my legs a workout, and the jeans another challenge. The legs quit long before my Wranglers.

Here’s the verdict. They work just fine as everyday wear, and in cool weather nothing’s lost. But in hot weather you’ll notice the difference immediately, and not by increments. It’s night and day, while still retaining the sturdy work characteristics and working style of traditional denim wear. Cool Vantage is just that — cooler to work in, with the look and feel of what you’re accustomed to wearing.

weego is portable power

Emergency Starting Power Packs

WeeGo 22 powerpack

WeeGo CEO Gerard Toscani thinks everyone should have emergency power handy. Don’t wish you had.

My first question to WeeGo CEO Gerard Toscani, left, was about the name. His answer, simply enough, was that the product, one of any number of lithium battery emergency power sources, was small, and it would get you going a lot faster than rubbing two sticks together and praying for fire.

Their feature-laden lineup of ergonomically pleasing hi-vis orange charging and emergency starting power begins with a candy bar sized phone/watch/fitness tracker charger and tops out with their top-of-the-line WeeGo 66.

The latter packs a huge amount of amperage in a very compact package, capable of starting a 747 that’s stalled on the runway or lighting a stadium in case of a blackout.

Well, maybe not so much. But the new for 2017 portable power pack delivers up to 600 cranking amps, enough for gas engines up to 10L, and diesels up to 5L. Remember, this is something you can hold in one hand.

Advanced Technology Prevents Screwups

But without the right technology, cranking power alone only gets you so far. Just ask Samsung.

WeeGo’s model 22, 44, and 66 all feature their patented Smarty Clamps, which eliminate any chance of hooking up the wrong terminal by making sure contacts are sure, secure, and safe. (I never thought of it, but both sides of the jaw are powered. Who knew?)

What else? USB charging for all your portable power hogs, plus 12V and 19V outputs to power accessories and laptops. And even though you say you’ll never need one, they claim their 600 lumen dual LED flashlight will operate in strobe mode for 18 hours, and can signal an SOS for up to 36 hours.

Capable of starting a 747 that’s stalled on the runway or lighting a stadium in case of a blackout.

Pack recharge is fast, and claimed standby power is up to 3-years. Built-in protection against power surge, overheating, polarity screwups, and even an anti-spark feature in case you’re operating in an inflammable environment.

WeeGo portable power

WeeGo power packs come in a range of sizes and capacities. The 22, shown, is well suited for powersports, including offroad and on the water.

There’s not a lot of price spread between the emergency starter models. The middle of the road 44 retails for $149, the 22 (recommended for powersports, can start a V-8 if needed) a little less. All come packed in a signature orange housing that packs easily and is impervious to most of the environmental challenges of riding, boating, and off-roading.

Note: the optional Powersports Tether accessory is a nifty solution for hooking up hidden batteries that are hard to access in the garage, and impossible when stuck by the side of the road in the middle of the night. This modest add-on works for both charging and starting, and would have saved my back on more than one occasion in the days of having to kick-start a dead-as-a-doornail Shovelhead. Today, when kick starters on street bikes are only found in museums, emergency battery power should be considered an essential.

All WeeGo products are warranteed for 18 months. These are good products from a talented, progressive American company.

amazon’s split personality

For Brands, Cure May Be Worse Than Disease

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Read It Free Helps Subscription Rates How?

As I grow increasingly comfortable with online shopping as an alternative to chasing hard to find items in brick and mortar storefronts, rationalizing clik to add to shopping cart becomes easier and easier as the cost of shipping tumbles. Then came Amazon Prime.

Amazon Prime is by all indications a very effective loss leader in the effort to tether consumers to mega-site Amazon for all their internet purchases. Patterned after the big box membership warehouse experience, Prime, for a modest annual fee, delivers not only free 2-day shipping on most items, but includes a bunch of other perks as well.

The price is right – for as long as it can last.

The included music feed is perfectly acceptable, eliminating having to subscribe to Pandora, Spotify, or Radio for a premium listening experience. Ditto access to online t.v. content, books, and a number of other features that save time and/or money.

I just discovered that a number of familiar, favorite, and free periodicals are available as well, viewable online or as downloaded Kindle content. Which is how I came across Cycle World, Bonnier’s flagship pub in their motorcycle group stable of powersports publications, as a free read on Amazon.

I’m not sure how the business model for offering up your vanguard bike magazine for free reading moves the bottom line needle. It’s not an option you’d expect to find in a typical subscription pitch; “12 Whole Issues For One Year’s Worth of Reading Only Zero Dollars and Zero Cents!”

Since consolidating the spectrum of motorcycle pubs several years ago by purchasing those niche assets from Hearst first, then Source Interlink, the overall health of print continues to circle the drain, excepting a few standouts like Garden & Gun. The price is right – for as long as it can last.