photo ©2014 john siebenthaler

Powersports Market On Road To Recovery

It’s been nearly a decade since the economic meltdown of the mid-’00s dealt a way harsh wakeup call to a party the powersports community thought would never stop.

The Everest-like growth curve many believed/hoped/wished would go on forever collapsed like a 3-pack a day smoker on an Ironman swim-bike-run.

It’s against that backdrop that last week’s second annual AIMExpo powersports trade and consumer show in Orlando, in just its second year, seems to have planted their flag firmly atop the carcass of the once invincible Dealernews Dealer Expo, whose looming Chicago in December winter wonderland reincarnation of the event brand they once owned outright, seems now officially and forever dead in the court of public opinion. Continue reading →