cycle world launches first mobile digital platform
Cycle World’s introduction of their subscribed free mobile app signals the first major move of parent Bonnier since the 2011 buyout via Hearst via HFM.
This is one of a handful of titles in the powersports community and the first among major enthusiast consumer magazines to tap the growing popularity of mobile/tablet platform publishing coupled with a digital subscription rollout that may or may not gain traction. Issues run within the app, and aren’t viewable as a browser interpretation.
The app, available only via iTunes, adds to Bonnier’s growing portfolio of tablet targeted digital publishing efforts which now includes Field & Stream, Popular Photography, Flying, Popular Science, and their high-end gourmet glossy, Saveur.
What’s significant is that unlike a Flash based publishing solution, the app is easily viewed on Apple iOS devices, which represent a major and growing portion of interactive mobile publishing. Can you see a cross-link marketing connection in the works? Ad reps are standing by – CW’s going to make mighty attractive bait for Bonnier’s other mainstream enthusiast brands.
content is king – experience is queen
Optimized for page view on tablets and scaleable as an adaptive/responsive layout for smaller screens, I’m guessing the digital porting is positioned to take full advantage of Apple’s latest Retina displays – and that translates into photography so lavish you can just about dip your hands in.
Tablet publishing is the new frontier of print journalism, and depending on acceptance by the public will determine in large part how profitable titles will become as newstand and subscription sales continue to tumble into the abyss. Will it work? Wired and Sports Illustrated were early entrants in what can be a hugely expensive and time consuming technical task. SI recently laid off another busload of staffers, but kept photogs in place.
Interested? You’ll need an iTunes account (free) to download, but the app’s free and promises a couple of gratis teaser pubs as incentive for a full-fledged subscription. Which is why the first link attached to the eBlast ended up a clunker. Here’s a link that works.
If you think Google docs equals digital publishing, time to catch up. For more insight on the wide range of available digital formats, click here.