conceptions about china may be incomplete
When it comes to opinions, those regarding China by Westerners seldom rise to superlative. From child labor sweatshops to cheap plastic trinkets to shoddily constructed knockoffs to IP piracy, the average take is commonly one of polluted cities and human rights abuses. Apple’s iPhones aside.
SapientNitro Global Marketing Strategy VP Freddy Laker tackles the existing memes with a compelling view of an alternate digital universe that’s on track to provide over half of all online content by 2015. More revealing is his take on the web landscape trod by Chinese, with same as, yet different, versions of familiar check-ins like facebook, Groupon, twitter, etc.
Does the electronic firewall separating the PRC from our digital daily life matter? Apparently not, as the Chinese entrepreneurial spirit has spawned look-alikes in a stunning variety of flavors, all without missing a beat.
This slideshare adaptation of a 2012 SWSWi preso “China – Will It Redefine Our Digital Landscape?” is a half-hour peek into a world I didn’t imagine existed. Bonus footage: Laker’s unique strategy for assimilation into China’s culture. Hint: TMZ meets ET, hatches HuffPo hybrid.