scale of enlargement? try 12,000 percent
In the mid-’70s a client wondered if the new design trend utilizing large format color prints could be adapted for the welcome center to a golf course subdivision on Florida’s West Coast. One of the labs I used at the time – Dallas based Meisel who then also had a lab in Atlanta – was actively promoting the concept, including some of my own stock.
It was only when the finished size required was measured against the original media used to produce the image that eyebrows raised. My plan: shoot the scene, an early morning dew drenched landscape of a green framed with Spanish moss, on 35 mil transparency. In my mind it was simple: load up a Leica factory loaner with K25 and fire away.
Today, December 30, 2010, is the last day a roll of Kodachrome will ever be processed. It is the end of an era, the end of a very large chapter in the history of photography. Read more of my story here.