major changes at cycle world

David Edwards, seen here at the 2008 Cycle World Trek, is replaced by Mark HoyerPublisher Larry Little yesterday (October 7, 2009) announced a number of sweeping changes to the category leader in consumer motorcycle enthusiast publications. Details here. Former Executive Editor Mark Hoyer, who I last saw in a half-frozen state at the 33rd Annual 2007 Cycle World Trek, replaces 25-year industry vet David Edwards as VP/Editor-In-Chief.

Other changes include significant upgrades in production content and a major design overhaul as the iconic title embarks on a repositioning mission that focuses on brand extension and definition.