what this industry needs…

[qt:/blog/wp-content/uploads/2009/05/ad_suzukibikes_dogwalking.mov 320 240]

…is a good strong dose of sense of place. Too bad we don’t see more entertaining content on this side of the pond – blame it on to sober, to somber, to self-important pseudo-creatives all overreaching to showcase the next cirque du soleil meets terminator product positioning footage. You know – pull back from scruffy boy beard, quick cut to black boot over saddle, c/u thumb on starter, cut to pipes, insert chest full of fake boobs, off into the sunset on a two-lane strip of gleaming asphalt. Enough!