pop art part two

Our followup to POP Part One, which features background on structural merchandising elements, continues the theme of how best to use point of purchase materials to boost sales and manage brands.

The opportunities to utilize POP are endless, but the most popular applications include banners, pop-ups and counter mats. We examine all three for effectiveness and ROI.

Head over to the main web site for an inside view of the fascinating world of POP.