With all the current industry buzz about branding, you’d think we’d see a bit more imagination. Like this urban “squareheads” event by artist and photog Dan Bergeron at Fauxreel, part of a sleek, sophisticated effort from Dentsu/Canada for Vespa/Canada (our work>vespa S>guerilla) that’s as entertaining as it is smart.

Take a while to camp out at Dentsu’s site and don’t miss a peek at their New Media work for Vespa (our work>vespa>new media). When the Harley owner says he’s ditching his ride for a Vespa you can’t help but smile.

Oh yeah, scooter sales are up 300 percent over ’07 – that’s the power of unfettered and focused professional creative.