Look for one, possibly more, progressive lid maker to institute online ordering of highly personalized graphics, and perhaps limited dimensional mods, on basic models. Nike offers online individualized shoe options now. It’s a way to recover otherwise lost revenue while protecting dealer margins and marginalizing independent online resellers.
There’s serious discussion, if not outright implementation, of a breakout dealer show. Among some of the top tier exhibitors there’s palpable dissatisfaction with Advan$tar’s Dealer Expo management and priorities.
What’ll it take for TMC to survive over the long haul? One word – scooters. Not another Topper, no, God no, but a fully fledged family of domestically designed durables for boomers, commuters and high schoolers anxious over gas prices and global warming. We see totally separate badging that’s identified with but not totally divorced from the iconic bar and shield’s heritage. Scooters kicking ass? Could happen. A million units annually? Why not?