Does advertising work? We learn from the current AdAge CMO Strategy column that

…the September, 2007 issue of Vogue weighs over 4 and a half pounds and 87-percent of that heft is advertising. Advertising! So the answer to whether or not consumers will pay to look at ads is – yes. Your specific ad, who knows. But a doorstop sized collection of coated paper pages titled Vogue, then yes.