clips and snips

Deadenbacher Icon Hits Dead End

Collected random access tidbits…Detroit agencies are having to suck it up after the Big 3 bail on traditional agency hookups worth over $880-mil…Harley’s going after the Latino market with a new comic book based campaign that acknowledges the sagging boomer demos…Miami agency Crispin Porter Bogusky loses popcorn action after resurrecting Orville Redenbacher icon as digitized spokesman for the brand, leading cynics to pan ads “Deadenbacher” while reminding me of the last gasp campaign for Schlitz — The Beer That Made Milwaukee Famous — and instantly dubbed “Drink Schlitz Or I’ll Kill You”, before the taps were permanently closed in the ’90s…Dodge’s quick-step out of court sealed settlement for an undisclosed amount doesn’t bode well for chop fabber Billy Lane’s upcoming criminal trial in September on DUI-manslaughter charges…BMW picks up Husqvarna in a synergistic marketing extension — former Swedish brand expected to bolster entry level, Gen-X rider interest…