…we sell cigarettes. And they’re cool, and they’re available, and they’re addictive. The job is almost done for us.” BR, the head of the Academy of Tobacco Studies, goes to work on his media star, Nick Naylor, in this sharp, sassy sendup of pr flacks in 2006’s “Thank You for Smoking”.

Funny, clever, and dead-on accurate in it’s portrayal of anything for a buck, er, mortgage, this film, along with it’s bookend from 1993, “Barbarians at the Gate”, skewers Big Tobacco in a fast-paced mockumentary that introduces viewers to the MOD Squad: tobacco, alchohol and firearms, aka the Merchants of Death.

It’s all good, especially when you can be entertained and educated at the same time. Highly recommended for any company that finds itself – or wants to be – in front of the camera to make their case. This is how it’s done.