Yesterday’s Ad Age Daily contained the disturbing news that only 21% — twenty-one percent! — of marketers (clients) would recommend their own agency to others! This dismal revelation was joined by the equally distressing stat that fully 76% had no way to measure their agency ROI.

Measurement’s a great concept when you’re trying on shoes but considerably less useful when it’s time to pick shoe style or color. Conclusion? Shoe doesn’t fit — should have measured more carefully. Shoe looks ugly — next time take your wife along and don’t trust the salesman.

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Horsepower Marketing’s Jeff Najar tracked me down for a 15-minute podcast at Dealernews’ 39th Annual Dealer Expo. During the Q&A we talked about differences between my first recollections of the ’60s card table and construction paper events and today’s massive shows.

I was also given a soapbox to reflect on the impact contemporary marketing techniques can and will have on consumer powersports buying as they’re exposed to effective point of purchase strategies.

Hot on the heels of Google’s mega-buck (what isn’t these days) takeover of YouTube comes the not totally unexpected revelation that Google will begin filtering content to protect © material using new technology to head off disputes.

Practical effect, not much. Workarounds are available to view that bootleg video. In the end it could have a positive impact by cleaning up posts from non-content creators.