O I S
Sometimes fun projects come in small packages. This assignment involved branding, logotype design, minimal collateral, product photography, exhibit display graphics, and web production.
LOIS Cabinetry evolved from Fine Art Wood Works, a custom cabinet shop in Tarpon Springs, Florida. FAWW built a steady client list based mainly on word of mouth and an occasional local home improvement show.
A basic marketing and communications project was designed to provide the owner, Lois Snyder, with the core tools (market focus, web upgrade, identity, product photo, collateral) necessary for a fresh approach to corporate identity.
LOIS was first identified only by their basic product, cabintry, instead of a unique brand to set them apart from dozens of other cabinet builders, the majority of whom build with materials closer to cardboard than hardwood.
The original FAWW label was nearly indecipherable, but the answer was for Lois, the owner, to become LOIS, the brand.
Consumers could now identify the product as LOIS, instead of just another unremarkable cabinet shop. LOIS.com wasn't available, but solois.com was. The domain was secured as the first step in a successful business building enterprise.
A tight budget meant compromise.. Point and shoot photography was based on web, not print, requirements. Web pages were limited to a home page and a basic product pricing page. Collateral is restricted to a new business card and a sell sheet, while exhibit support was a single two-sided kiosk with appropriate graphics applied.
The home page carries the responsibility for setting the emotional tone of LOIS. The nature of LOIS' product is neatly captured as the images, like this column, project the touch and feel of the real wood surfaces.