marketing, advertising, public relations, and social content - on the web since 2002
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powersports marketing news and views events and happenings
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the role of social media in a business environment
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from SEMA customs to offroad in the Sierras, Indy Expo to hot rods in Orlando

Public Relations Meets Point-of-Purchase Solutions

Drop me a line for a winning social media marketing strategy. content creation and management

It’s easy to get started with your own POP project.

 

positive ROI from digital graphics, low inventory

CATEGORY: POP
OBJECTIVE: increase product turn, dealer signups
SOLUTION: design POP floor display

A point-of-purchase freestanding floor display designed to communicate product advantages, streamline order fulfillment, and improve dealer ordering ratio. The display features a 4-part setup:

Small footprint shippers double as stand-alone counter displays when used individually, allowing for placement in multiple locations.

win win solution for Warn Project ATV

CATEGORY: public relations
OBJECTIVE: improve cross application awareness
SOLUTION: partner with affiliated aftermarket manufacturers

Warn Winch is a major aftermarket supplier in powersports and automotive markets.

Working with Motorcycle Product News, Warn built an invitation only atv/utv Special Projects Vehicle hilighting their product line and incorporating content from selectively sourced aftermarket suppliers.

Premiered at Dealernews Dealer Expo before touring the country. This cross-promotional enabled Warn to feature the Techmount mounting solution while also providing product placement by TomTom, a global manufacturer of GPS instrumentation.

plus sell through is one result from this indemand POS collateral
actual size: 7.25" x 8.5"

CATEGORY: POP
OBJECTIVE: enhance POS sell through
SOLUTION: design dealer counter mat

This counter mat brand identification solution utilizes a low-tack, repositionable adhesive combined with a tough Lexan laminate to deliver the client’s message.

Heavy duty durable construction is a metaphor for the client’s product and will withstand months of abuse on parts and checkout counters.

The visual provides a mounting solution for the top two providers of powersports specific GPS — TomTom and Garmin.

Team KTM plus one guy who wishes he could play with the pros
(l-to-r) Harden, Blais, Lafferty, Siebenthaler

CATEGORY: public relations
OBJECTIVE: increase booth traffic, credibility
SOLUTION: recruit top offroad personalities for booth presence

Scot Harden's KTM Adventure Tours is the premium off-road riding adventure and school in North America.

Mr. Harden is considered one of the top ten all time best riders in the world and was joined in the booth by Chris Blais, 2007 Dakar #3 finisher, and Mike Lafferty, multiple AMA enduro champion. Mr. Blais and Mr. Lafferty are professional KTM factory riders competing in the off-road and enduro circuits.

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