Tag Archives: new media

adobe shows off cs5.5

But can it sing? Judging by the handout highlights, it’s pretty clear we’ve moved well beyond desktop publishing. When I joined two dozen or so other invitation only attendees in Orlando April 5 for an Adobe technology sneak peek, bets at the $2 window were on a new full version Creative Suite release. Instead, a recalibrated release timetable was rolled out along with a CS5 dot-five version upgrade, company insight into areas of major focus, and a show and tell review of CS5’s major product (mainly Photoshop) improvements.

it slices, it dices, all very well

The two-hour session, held in an anteroom at the Seaworld Renaissance Orlando, was hosted by Scott Morris, Senior Director of Product Marketing, and Noha Edell, Senior Solutions Engineer, in a tag-team format of feature highlights and live how-to demos. Message of the day? An almost urgent awareness of the importance attached to serving content to mobile platforms; the role of metrics as the company extends channels (Omniture and hosted services); and a clarifying ceasefire in the Adobe-Apple Flash On-Flash Off Mobile War. Continue reading →

h-d marketing escapes from solitary

harley tries new dance steps, picks 3 to replace carmichael lynch

iconic brand splits ad work three ways

News out this morning from Ad Age has Harley’s media planning/buying to Publicis Groupe’s Starcom (first globally in media buying – new adds include Darden Group, Best Buy) while doing a 180 and casting their creative future with newcomer Victors & Spoils following Carmichael Lynch’s ship jumping last August after 30 years of mostly hidebound (“screw it – lets ride”, jeans over boots) treatment. At the same time, Publicis shop Digitas is greenlighted for digital, a too long neglected portal. Continue reading →

hallett defines personal brand strategy

building your personal brand

Josh Hallett’s a social media pioneer who currently directs new media for content creation powerhouse Voce Communications. Their clients include Sony, Playstation, Yahoo, Disney and eBay. He spoke recently as part of PRSA Tampa Bay’s 2010 Professional Development Day on what’s needed in order for a personal brand to achieve online awareness across various media. (Read our series of articles on the same topic here.)

While his work mainly centers on large multi-nationals, Hallett’s comments were directed at the growing number of professionals who need to develop a coordinated online identity that for many is currently just an ad hoc combination of social networking mixed with the occasional hosted blog and a neglected twitter account. Continue reading →