Web-Based Social Networks

This article is in response to my local PRSA Tampa Bay chapter’s Independent Practitioners Group; specifically, how to leverage popular social network sites like LinkedIn to enhance and streamline intra-membership communications.

Once, not so long ago, business communications were handled by A) analog telephone and B) bipedal mail delivery. But like the ad said, this ain’t your Daddy’s Oldsmobile. And those days – like Olds – are gone.

In today’s web-based environment most businesses and organizations require internet strategy and digital familiarity; essentials for maintaining online visibility and communications. There’s basic e-mail, then comes a blog and/or a web site, usually running some flavor of C(ontent) M(anagement) S(ystem) software.

Horizontal expansion’s next and might include a professional LinkedIn (individuals and groups) account and/or a social Facebook page or fan page. Social networking sites are media heavy; MySpace was the dominant destination for years before being overtaken by Facebook. Professional sites seek to emulate an electronic Dayrunner. Continue reading →