Let me first say that my odds of getting a phone call from advertising’s The One Club are slightly more remote than a hi-def video of me windsurfing on the moon. Not so industry guru Jerry Della Femina, who was inducted into their Creative Hall of Fame last month as announced in this spread that ran in Ad Age. Read on.

His shop, Della Femina Rothschild Jeary, has churned out big ad hits for, well, decades. Including the notoriously hilarious Isuzu “lie” campaign that broke new ground back when broadcast was king. So far be it from me to rap a real creative heavyweights’ work that’s featured in perhaps the top forum of advertising greatness – except for that one ad shown that few will recognize for what it represents – pimping a disaster of a client that was a forerunner of many more to follow in this industry. Continue reading →