Yesterday’s Ad Age Daily contained the disturbing news that only 21% — twenty-one percent! — of marketers (clients) would recommend their own agency to others! This dismal revelation was joined by the equally distressing stat that fully 76% had no way to measure their agency ROI.
Measurement’s a great concept when you’re trying on shoes but considerably less useful when it’s time to pick shoe style or color. Conclusion? Shoe doesn’t fit — should have measured more carefully. Shoe looks ugly — next time take your wife along and don’t trust the salesman.